You’re still with me, great! Now that you’ve weighed the pros and cons of using a third-party platform like YouTube and hosting video on your own website, what do you think? A little bit of both? Yes! Let’s look at few ideas for what a hybrid plan can look like.
This can be done a couple of ways. First, you can create smaller videos for YouTube and let them act as a teaser to encourage people to visit your website in order to view the longer videos. Second, if you offer different video packages as part of your products and services, you can use the first video in the series as an introduction and direct people to your website where they can view the remaining videos or purchase the whole series. Either way, you are driving traffic to your website with one extra step!
Support Your Video
Post videos to your YouTube channel and offer resources with further information on your website. You can share articles, your blog, interviews and any other resources that support your video. What does this do for you? It gives your customers and potential customers a reason to go to your website. That’s right, more traffic! Just be sure to mention in your video and description that people can find out more information on your website.
Use the same video on YouTube and your website. Before you call this the lazy plan, hear me out. This plan is great for people who have a new business or a limited marketing budget. You get to leverage the distribution channel of a site like YouTube with no extra cost. All you have to do is create your YouTube channel, upload your videos and let your customers find you. You’re reaching more people without any extra work or money.
Here’s one tip if you decide to post identical videos on YouTube and similar sites as well as your own website. Be sure to use different titles and descriptions. If you don’t, they can be considered duplicate content which may not be good for your SEO.
Speaking of SEO, we’re going to look at how to optimize your video marketing for optimum results. See you next time!